David Gergen, CEO of the American Sleep and Breathing Academy (ASBA), visited Dallas, TX on May 17, 2017 to meet with executives overseeing a hospital chain made up of 16 hospitals regarding a groundbreaking program in sleep dentistry. In addition, the meeting included NFL Hall of Fame running back and “Prince of Texas” Earl Campbell who will be involved in doing advertisements for the program. The hospitals are now going to, when medically indicated, send for oral appliance therapy (OAT) as the first line of defense in treating obstructive sleep apnea (OSA). The program, which will be operated by Pro Player Health Alliance (PPHA) and the ASBA, is going to integrate sleep dentists into hospitals.
After completing his trip to Texas, David Gergen and his team were able to secure three clinics for Dr. Harry Sugg and three clinics for Dr. Rebecca Lauck. “One of the best parts of this program is the billing; the hospitals will bill insurance on behalf of the dentists to ensure higher reimbursements. This really gives our dentists time to focus on patient care,” says Gergen. Learn how you can become involved in your area by attending a 30 minute webinar presented by David Gergen. Click here to register.